Structure

Framer starts from a simple premise: the page is the medium, and composition happens directly in it. Structure is not a blueprint drawn before the work — it is the arrangement discovered while building.

Begin with the page’s skeleton: the sections, the hierarchy of type, the rhythm of spacing. Structure in Framer is tangible — stacks, grids, and layers that respond as the canvas changes. Composing directly means the structure and the page stay in step, and a change in one is immediately visible in the other.

Let the structure be opinionated. Every page has a center of gravity — the message, the action, the moment it exists for. The structure should lead the eye there and keep everything else in service of it.

Keep the structure resilient. A layout that survives content changes, text length changes, and viewport changes is a structure that was built, not merely arranged.